Ep. 175 - James Eden (Private White V.C.)

James Eden was introduced to me by my good friend Grant at IWC in England. Private White is a brand I've been a fan of for quite some time. I've owned pieces in the past, and still have a lightweight jacket now, so I was excited to explore the company and its current owner, especially given the fact his Great Grandfather founded the company. James is someone I feel I clicked with immediately as you may gather from the first few minutes of the show. He provides some historical education on the company, as well as welcomes my questions regarding its current processes and what makes the brand so special. I was particularly interested in some of their collaborations which seemingly arrived organically. Please enjoy my conversation with James.