For those with drive, STANDARD H began as a travel and automotive-inspired brand of apparel and accessories. While also being influenced by architecture, surf culture, cycling culture, and a dire love of watches, the brand has grown into three collections, hosts a Small Business community-focused podcast, offers travel recommendations, and even has its own playlists on Spotify. Specific products support charitable foundations such as the Jimmy V Foundation and Heart and Armor whereas 1% of annual sales is donated to 1% for the Planet. Find out more about the STANDARD H advocacy efforts HERE while other efforts are made to reduce the brand's carbon footprint by way of product manufacturing processes as well as the utilization of recycled packaging materials. What a journey it's been, and in certain respects, it's only the beginning. Drive safe, ride safe, look your best, and be kind to one another. Cheers!
A Cary, North Carolina native, STANDARD H was founded by Wesley Smith in 2015 in Encinitas, California. A 20+ year veteran of the retail and apparel industry Wesley had dreamt of owning his own apparel company dating back to high school. Wesley first cut his teeth in retail working at a bike shop at age 15. He then followed his interest in surfing to work for a surf shop at his local mall until graduation. In college, Wesley began learning more about styling, fabrics and construction through the training offered while working at J. Crew and Banana Republic. His thirst for knowledge grew, and his tastes evolved into working with higher-end contemporary brands through sales and management of several independent multi-brand retailers in the Raleigh area. In pursuit of growing further, Wesley moved to Los Angeles in 2007 where he worked for James Perse followed by Gucci, Titleist golf, and Allen Edmonds.
From day one, STANDARD H has supported several charities and initiatives as the goal for the brand is to become far larger than the bottom line will ever reflect. Below are the groups we support along with the efforts to reduce the brand's carbon footprint through manufacturing and the utilization of recycled packaging.
Heart and Armor was started with the initiative of supporting our troops in a scientific manner by way of studying and implementing care to those who've served. Heart and Armor focuses on: PTSD, the needs of women veterans, isolation and integration in post 9/11 veterans, cultural engagement with the civilian community, and as of July 1, 2020, ethnicity and traumatic stress. So far, Heart and Armor has raised over $8M in federal funding to continue successful pilot research. They have produced 10 scientific publications, robust research results, and innovative community programs, but still need our help to create medical, social, educational and cultural resources for veterans, and to enhance our Veterans' legacy of service and citizenship. This is why 10% of each year's sales, not profit, of all Military-colored shirts & OD Green Defender Watch Boxes we sell goes towards this Heart and Armor.
Jimmy V Foundation is a charity based in STANDARD H founder Wesley Smith's home town in North Carolina that strives to find a cure for Cancer. The V Foundation for Cancer Research was founded by ESPN and legendary basketball coach Jim Valvano with one goal in mind: to achieve Victory Over Cancer®. Since its formation in 1993, the V Foundation has awarded more than $260 million in cancer research grants nationwide and has grown to become one of the premier supporters of cutting-edge cancer research. Due to generous donors, the Foundation has an endowment that covers administrative expenses.We've all known someone who has been affected by this horrible disease, so 10% of annual sales of the Pink Shift Logo Trucker Hat is donated to this wonderful charity.
1% for the Planet is another charity near and dear to STANDARD H given how important it is to look after the planet that has provided us this wonderful life. The pledge for all 1% members is to donate 1% of their annual sales to this organization. Founded in 2002 by Yvon Chouinard and Craig Mathews, 1% for the Planet has certified more than $250 million in support to approved environmental nonprofits. “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” - Yvon Chouinard