Many of you know I’m somewhat of a fashion nerd. Having grown up in the South, clothes were a way to feel as though I could live like those in the big cities of New York and Los Angeles. It serves as escapism for a lot of people, and I think today’s guest would agree. Nick Roberts is the PR front behind some of the most celebrated brands in menswear as well as a little company called HODINKEE - formerly the world’s largest watch blog, but could very well be dubbed the worlds best watch-related lifestyle brand of today. I sat down with Nick to chat about growing up outside of Chicago reading Esquire & GQ, and what exactly a Public Relations company actually does. I was fascinated with Nick’s story and how he began his company, Lawrence & Co. because he has only been in operation for just over a year and has clients that can only be characterized as some of the most renowned menswear businesses in New York City and in some cases, arguably the world. A few takeaways from this chat are most certainly the fact that knowing what your passions are and planning ahead can be instrumental for ones career, as well as the human connection is still, in fact, paramount in today’s digital age.