Brian de Groodt is the founder of Colorado-based Dispatch Custom Cycling Components - a line of bike accessories primarily comprised of anodized headset caps. Those of you who are fans of the STANDARD H Cycle Squad will now know our headset stem caps were produced by Dispatch. I found Dispatch by way of its Instagram marketing strategy, which Brian and I discuss later in this chat. Needless to say the quality of the product is wonderful and I was stoked to partner with him. During my recent trip to Denver, I met up with Brian just before he left town to close the deal on a home purchase in none other than my home state of North Carolina. We discuss Brian’s affinity of the word “why”, his short-lived experience as a guitar player, how Dispatch got it’s start, the unique importance of personalizing your bike, and how it’s recent acquisition of financial partners are contributing towards the growth of this e-commerce-based business. I sincerely appreciate Brian’s insights and candor, and I’m confident you will, too.