Like many of you, I’m sure, William Massena first came up on my radar from his 2015 episode on HODINKEE’s Talking Watches. Hard to believe that’s already been nearly 8 years ago, and I actually didn’t meet William in person until this past October when he walked by the STANDARD H booth at WindUp in New York City. I politely introduced myself, told him I enjoyed his episode, and then we proceeded to talk about our shared love of the same sunglasses company, Jacques Marie Mage. It’s very much a cult brand, so any time someone wearing them gets called out, it inevitably solicits a smile and a surprised response, not unlike spotting a rare watch, for example. This episode follows a podcast first where William accidentally slept through our initial podcast Zoom recording - i found this to be hilarious and he was clearly jet lagged, so I kept that part of the discussion in the mix. William, please don’t be embarrassed - it was too funny to leave out! Needless to say, William and I have a really fun conversation. I certainly learned a ton about his background and path into watches, and he does a great job offering advice on leaning into the idea of acquiring your grails.